Is Google Following “No Follow” Links?
Nofollow links definitely don’t pass PageRank. Over the years, I’ve seen a few corner cases where a nofollow link did pass anchortext, normally due to bugs in indexing that we then fixed. The essential thing you need to know is that nofollow links don’t help sites rank higher in Google’s search results.
People think about PageRank in lots of different ways. People have compared PageRank to a “random surfer” model in which PageRank is the probability that a random surfer clicking on links lands on a page. Other people think of the web as an link matrix in which the value at position (i,j) indicates the presence of links from page i to page j. In that case, PageRank corresponds to the principal eigenvector of that normalized link matrix.
In the image above, the lower-left document has “nine points of PageRank” and three outgoing links. The resulting PageRank flow along each outgoing link is consequently nine divided by three = three points of PageRank.
Now let’s talk about the rel=nofollow attribute. Nofollow is method (introduced in 2005 and supported by multiple search engines) to annotate a link to tell search engines “I can’t or don’t want to vouch for this link.” In Google, nofollow links don’t pass PageRank and don’t pass anchortext [*].
Read more at www.mattcutts.com





Register to comment:
4 Recommends
4 Responses